About Us

Welcome to YUUG, a brand dedicated to providing high-quality mouse pads for users worldwide. Our journey began in the small town of Ya’an, Sichuan Province, China, driven by an endless pursuit of innovation and comfort.

Brand Story

YUUG is a new brand under “Hanyuan Peishuai Department Store,” and our name is inspired by the combination of the words “悠远” (yōu yuǎn – distant) and “优雅” (yōu yǎ – elegant). Our mission is simple: to ensure that every user feels comfortable and at ease during work or play.

Initially, our founding team began exploring how we could enhance people’s experiences through simple peripheral products. We realized that, despite their frequent use, most mouse pads on the market did not meet consumer needs in terms of material, design, or functionality. This led to the creation of YUUG. Our goal is not only to provide high-quality mouse pads but also to break new ground in design, ensuring that each product perfectly blends function and aesthetics to deliver an exceptional user experience.

Designer Story

Designer Li Xin is the creative force behind our brand. A graduate of Sichuan Fine Arts Institute, Li Xin has worked as a lead designer at several renowned design studios. His design style is characterized by innovation and uniqueness, often combining natural elements with modern technology. One of his most iconic creations is the “Forest Night Sky” mouse pad, which received widespread praise upon its release and became a signature piece for our brand.

Li Xin has a unique habit: whenever he faces a creative block, he takes long walks in the mountains surrounding Ya’an. He believes that nature is the best mentor for design. On one of these walks, he stumbled upon a rock illuminated by sunlight, and the patterns on the rock inspired him greatly. In that moment, he realized that every mouse pad’s surface should be as unique as the textures found in nature. This led to the development of his design philosophy: “Every mouse pad is a unique landscape.”

Mission & Vision

At YUUG, our mission is to provide each user with higher-quality, more personalized mouse pads, making their work, study, or leisure time more comfortable and enjoyable. We firmly believe that details define the experience, and our mouse pad designs focus on every little detail, aiming for perfection in every product.

Looking ahead, we will continue to introduce more themed collections, constantly exploring new materials and features to surprise our global customers. Our ultimate goal is to innovate continually and become a globally recognized peripheral brand, spreading our unique design philosophy worldwide so that more people can experience the exceptional comfort that YUUG provides.

Contact Us

Support Time: Mon – Fri: 8AM-5PM PDT

E-mail: support@yuug.shop
Business address: No. 10095, No. 203, Group 5, Shirong Community, Fulin Town, Hanyuan County, Ya’an City, Sichuan Province 625300, China

YUUG is owned by Hanyuan Peishuai Department Store(China)