About us

About Us

Welcome to YUUG, your trusted destination for quality footwear.

The name YUUG stands for “Youthful Unity, Unwavering Growth,” symbolizing our dedication to combining style, comfort, and resilience. We believe that shoes are not just an accessory but a vital part of your daily life. Our collection, including high-top and low-top canvas shoes, athletic sneakers, and comfortable slippers, is designed to meet diverse needs, ensuring that every step is supported by quality.

Our Founder

YUUG was founded by Tian Shuai, a young and ambitious entrepreneur who built his business from the ground up. Growing up in Ya’an, Sichuan Province, China, Tian Shuai was inspired by the local culture and the importance of craftsmanship. His dream was to create a brand that merged traditional quality with modern design. With this vision, he established Hanyuan Peishuai Department Store, the parent company of YUUG, in Ya’an. Today, the brand is making strides in the international market, introducing high-quality footwear to customers worldwide.

Our Business Model

At YUUG, we operate through a direct-to-consumer online model via yuug.shop. This approach allows us to cut out the middleman and offer premium products at competitive prices directly to our customers. By focusing on e-commerce, we are able to maintain a close relationship with our audience, responding quickly to trends and customer feedback. Our shoes are crafted with precision and care, using high-quality materials to ensure durability and comfort. We pride ourselves on our ability to innovate and bring contemporary designs to life while maintaining timeless appeal.

Our Vision for the Future

Looking ahead, YUUG is committed to expanding its presence in overseas markets, especially in the United States. We plan to broaden our product range, introducing new styles that cater to the ever-evolving preferences of our global customers. Enhancing our customer experience is a top priority, and we are dedicated to improving logistics and customer service to ensure that every interaction with YUUG is seamless and satisfying.

Store Information
yuug.shop is owned by Hanyuan Peishuai Department Store(China)

Email : [email protected]
Phone : +86 16756200362
Business address：
No. 10095, No. 203, Group 5, Shirong Community, Fulin Town, Hanyuan County
Ya’an City Sichuan Province 625300
China